Stories are a powerful tool in marketing. But when those stories come to life is when you make real impact.
To promote Thermo King’s presence at the crucial IAA Commercial Vehicles fair in Germany, BBC created a concept that turned into an all-encompassing brand experience. Enter the world of Thermotopia.
Starting from an existing booth design, they decided to not put products, but an idea at the center. The idea of a city of the future. A place where business and people thrive together. A place that focuses on comfort, sustainability and well-being.
It is both a vision of a future that people want to become a part of, as a well as a showcase for Thermo King’s innovations.