The impact of Industry 4.0 on B2B marketing communications

Bjorn Cocquyt, 08/06/2017 9:00am

Many B2B companies can keep a low profile nowadays. Even without real communication efforts to the market they succeed in doing successful business with a handful of substantial customers. Industry 4.0 will fundamentally change this.

In Industry 4.0 the number of customers will increase while the amount of transactions will decrease. At the same time the distance between client and supplier will grow. In that changing environment the old B2B marketing communication methods and tricks don’t do the job.

We’ll tell you what you really need to do during a free info session on Tuesday, 20 June in the Forte offices in Melle. The session starts at 14h. In 90 minutes the Forte ISM4.0 specialists tell you the ins and outs of marketing communications in Industry4.0.

Interested? You can subscribe on the event page. Do it now, places are limited

Read more
- How marketing managers can become more important in I4.0
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Tagged Jan Meynen, Jan Lagast, Industry 4.0, Industrial Sales & Marketing 4.0, B2B Marketing, Industrial Marketing.