Branding

MASTER CLASS
b2b branding
2019

become a 4.0 marketeer

The need for B2B branding initiatives was traditionally fueled by the growing awareness to raise above the competition. Today, good marketing practice is only a starting-point on the verge of the Industry 4.0 wave ahead. Our Master Class B2B branding takes you on a journey into the radically changed landscape of Industrial Marketing 4.0 and gives you all the tools you need to help your company stand out from the crowd and connect with stakeholders.

  • Aimed at mid-sized industrial companies in the Building, Energy and Food sectors.
  • Models and processes to develop a strong B2B brand.
  • Hands-on, focused on implementation.
  • Professional trainers & real-life cases.
27 September 2018
forte-master-class-1
15 januari 2019
JAN
15
  • The new B2B stakeholders, demanding another approach: Human2Human
  • Why perception is key in B2B business
  • Defining H2H customer journeys and customer touchpoints
  • The role of customized brand experiences
  • How to define your brand value strategy
27 September 2018
forte-master-class-2
26 february 2019
FEB
26
  • Determining the right communication mix for each phase of the buying process
  • Why Mobile and Social Media are becoming a must in B2B
  • From mere transactions to loyal partnerships and even brand evangelists
  • The growing importance of storytelling
  • Creative techniques related to sniper marketing
27 September 2018
forte-master-class-3
23 april 2019
APR
23
  • Implementing brand strategies
  • B2B Brand Architecture: centralization vs. decentralization and standardized vs. customized offerings
  • Brand Portfolio Management
  • The importance of innovation (including co-creation, endorsement strategies, ingredient branding, etc.)
26 September 2018
forte-master-class-4
4 June 2019
JUN
4
  • Customer Beaching
  • Budgeting methods and how to ensure the right branding budget
  • Planning (OGSM) & Reporting
  • KPIs in Brand Building
  • Aligning Sales & Marketing
  • Outside-in thinking
  • How to involve top management
26 September 2018
forte-master-class-5
17 september 2019
SEP
17
  • Customer-centric communication supported by a strong internal brand culture
  • Visualization of the brand, and brand positioning
  • Emotional vs. rational arguments
  • Customer-proof messaging
  • How to build a strong brand personality
26 September 2018
forte-master-class-6
5 november 2019
NOV
5
  • Creating ONE team; even with freelancers – sharing responsabilities
  • New ways of cooperation
  • Continuous empowerment over company boundaries
  • Optimization of work flows: clear roles & ownership
  • Evaluation of agency proposals
  • How to write a good briefing, remuneration of agencies, etc.

prices

One module (entire day)
750 EUR
Complete master class (6 modules)
3,500 EUR
All prices VAT exclusive
BRING A COLLEAGUE
every second participant from the
same company gets a
25% reduction

LOCATION

BLUEPOINT BRUSSEL
TECH.LOUNGE
Bd A. Reyers 80
B-1030 Brussel