Institute

courses: 3 themed programs

The needs and challenges of B2B companies and organisations are getting more and more complex, so the question now is how to create customer value and brand value so that we can grow our business. So, we would like to invite you to discover some state-of-the-art programs and tools that will help us to create and deliver brand value.

UPCOMING EVENTS

27 September 2018
forte-how-to-create-strong-brand
24 october 2018
  • Implementation of brand strategies.
  • B2B Brand Architecture: centralization vs. decentralization and standardized vs. customized offerings.
  • Brand Portfolio Management & the importance of innovation.
27 September 2018
forte-master-class-1
15 januari 2019
JAN
15
  • The new B2B stakeholders, demanding another approach: Human2Human
  • Why perception is key in B2B business
  • Defining H2H customer journeys and customer touchpoints
  • The role of customized brand experiences
  • How to define your brand value strategy
27 September 2018
forte-master-class-2
26 february 2019
FEB
26
  • Determining the right communication mix for each phase of the buying process
  • Why Mobile and Social Media are becoming a must in B2B
  • From mere transactions to loyal partnerships and even brand evangelists
  • The growing importance of storytelling
  • Creative techniques related to sniper marketing