forte-master-class-1

Impacting
human2human branding
in b2b markets

26 February 2019

  • The new B2B stakeholders, demanding another approach: Human2Human
  • Why perception is key in B2B business
  • Defining H2H customer journeys and customer touchpoints
  • The role of customized brand experiences
  • How to define your brand value strategy

Program

10.00 – 10.30:

Welcome

10.30 – 11.30:

Keynote speaker Herman Toch (FLRISH) “New business models & the rise of H2H branding in B2B”

11.30 – 13.00:

Interactive session by Jan Lagast (FORTE) “Developing brand value strategies by using tools as Winsquare & Strategy Tuner”

13.00 – 14.00:

Lunch

14.00 – 15.30:

Continuation of interactive session by Jan Lagast

15.30 – 17.00:

Case study (TBC)

17.00 – 20.00:

Do session, where participants implement the learnings of the day for their own case, including at 19.00 – 20.00 an interactive reception and networking

20.00:

End

PRICES

One module (entire day)

Complete master class (6 modules)

All prices VAT exclusive

BRING A COLLEAGUE

every second participant from the
same company gets a

LOCATION

Bd A. Reyers 80
B-1030 Brussel