24 OCTOBER 2018

Get ready to experience the future of successful branding in B2B. As the world prepares for the next industrial revolution, we have to be agile, so we should start creating tomorrow today!

The needs and challenges of B2B companies and organisations are getting more and more complex, so the question now is how to create customer value and brand value so that we can grow our business. So, we would like to invite you to discover some state-of-the-art programs and tools that will help us to create and deliver brand value. The following program awaits you.


13.15 – 13.45

Welcome to participants

13.45 – 14.00

Opening remarks – Peter Janssen, Branding Engineer

14.00 – 14.40

‘How to prepare for industry 4.0. The importance of creating Enterprise Value by leveraging Brand Value and Customer Value’ – Jan Lagast (Forte)

14.40 – 15.30

‘The new case for B2B Branding – Enter the Brand Management Staircase’ – Rik Riezebos (EURIB)

15.30 – 16.00


16.00 – 16.50

Learnings & best practices from B2B Marketing Communication Campaigns. Three parallel sessions presented by independent communication agencies.

Case 1 – Thermo King – ‘Crowning the king: how to become a leader that leads’ – David Weyns (BBC)

Case 2 – Greenyard – ‘How brand architecture paves the way for future success’ – Bart Van Cauwenberge (GRAMMA)

Case 3 – Etex – ‘How to transform a holding into a branded company with a strong purpose’ – Wolf Florizoone (Gutzandglory)

16.50 – 17.20

‘The New Role of Marketing: from B2B Communications Coordinator to B2B Brand Value Integrator’ – Jan Beyen (Forte)

17.20 – 17.45

Presentation of the ‘Practitioners’ Master Class Brand Value Integrator’

17.45 – 20.00

Closing remarks, followed by networking reception


How to create a strong b2b brand

All prices VAT exclusive


Bd A. Reyers 80
B-1030 Brussel
Location on Google Maps