Industry 4.0 Success Trip to Porsche Leipzig

Thursday November 16 and FRIDAY November 17
Leaving at 14h30 from Antwerp Airport - Back on Friday at 21h30

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Beyond the factory walls

In cooperation with...

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Look beyond the factory walls and embrace your future B2B business

Think before you jump into 4.0. Investing in I4.0 infrastructure is going to be huge yet necessary. But what if, in the meantime, your market is changing? Which it does. At an unprecedented pace. Will you have a fully automated plant without clients? Or a great product without anyone needing it?

Before you jump into 4.0, join us on our business success trip to Leipzig. 

The trip is a combination of personal advice on your business case, with academic and advisory learnings from top experts in B2B marketing, real cases from industry, and all that in a luxury setting at Porsche in Leipzig. 

You will

  • Analyze your company's ecosystem and discover the opportunities to stay ahead of the competition.
  • Learn how to change your offering and its value perception to cope with those evolutions.
  • And get valuable advice on how to change your business development team accordingly. 

Thursday 16 November, 14h30 - Friday 17 November, 21h30.

Keynote speaker Michael Kleinaltenkamp (Professor Business and Services Marketing, Freie Universität Berlin) and senior advisor Jan Lagast (Managing Partner, Forte). Lego Serious Play Moderator Marc Sonnaert.

And there is more …

  • Lego Serious Play: discover new supply chains to conquer more and new markets.
  • Peer learning: let’s challenge and learn from each other.
  • Business cases: showcasing SEW Eurodrive and Still.
  • Factory visit: inside the walls of the Porsche I4.0 plant.
  • Luxury setting: private plane to Leipzig, high-class welcome and catering
  • Techno fun: reception at the Porsche Leipzig and adrenaline hotlaps at the race track
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Michael Kleinaltenkamp

  • Professor Business & Services Marketing, Freie Universität Berlin
  • Worldwide renowned academic expert in Industrial Marketing
  • Performing leading research in the field of Industrial Marketing 4.0

Jan Lagast

  • Managing Partner Forte
  • More than 25 years of experience in the field of Industrial Sales & Marketing Management
  • Entrepreneur, Marketeer, Advisor, Entertainer

Michael Gutmann

  • Business Unit Manager Automation Support, SEW Eurodrive

Matthias Klug

  • Head of International Corporate Communications of transport company Still

Program - Thursday 16 November 2017 - from 14h30

Antwerp Airport - Leipzig Airport - Melia Leipzig

Industrial Sales & Marketing 4.0 and the impact on the business model

14h30 Welcome in the Forte Business Lounge at Antwerp Airport - private parking at the airport.
15h00 Agoria and ie-net ingenieursvereniging I4.0 greetings - welcome drink in the Forte Business Lounge.
16h00 Match-making seats - CxO networking during private flight towards Leipzig.
18h45  Setting the scene on Industrial Sales & Marketing 4.0 - Michael Kleinaltenkamp and Jan Lagast.
19h15  Lego Serious Play -- mapping the market and business ecosystem.
20h30  Dinner @ Melia Leipzig
21h00  Lego Serious Play -- finding new markets, new supply chains, new opportunities, as well as new potential threats.

Program - Friday 17 November 2017 - until 21h30

Melia Leipzig - Porsche Leipzig - Leipzig Airport - Antwerp Airport

I4.0 impact on marketing strategy, offering mix, perceived value, and accountmanagement.
Looking beyond.

Porsche Leipzig Kundenzentrum 18h00 Concluding network drink at the Porsche Driving Experience Centre.
07h00 Breakfast in Leipzig.
08h30 Welcome in the Porsche Driving Experience Centre, Leipzig.
09h00 Case of SEW Eurodrive – “Show to Sell”: learn how SEW Eurodrive needed to showcase their own I4.0 smart factory before clients were following up. By Michael Gutmann, Manager Business Unit Maxolution, SEW Eurodrive.
09h30 Case of Still – “From Products to Solutions”: on the introduction of solution selling and advisory services to cope with I4.0. By Matthias Klug, Head of International Corporate Communication Still.
10h00 Q&A. SEW LOGO
10h30 Coffee break and view on the Porsche test track.
11h00 Academic challenge on your business case - "How I4.0 is affecting your offering": guided interactive session on your own business case. By Michael Kleinaltenkamp, Freie Universität Berlin.
12h30 Lunch at the Porsche driving experience centre.
13h30 Guided visit of the Porsche I4.0 factory.
15h00 Academic Learning - "On I4.0 and Perceived Value": Buying and using are more different than ever, and that impacts the evolution of the client-perceived value over time. By Michael Kleinaltenkamp (Freie Universität Berlin).
15h45 Peer-review workshop on the impact of I4.0 on the perceived customer value of your business case, based on the most recent research of the centre of Business & Services Marketing Berlin still logo print
16h30 Practice Learning - "Customer Success Management to take over from Accountmanagement": when I4.0 sets in, it is high time to monetize a great adding-value team in your business. By Jan Lagast (Forte).
17h15 Results of the Peer-review Workshop - "Predicting the impact on your business case". By Michael Kleinaltenkamp and his research team.
19h15 Transport back to the airport
20h00 Conclusion networking dinner - Private Flight to Antwerp Airport
21h30 Back at Antwerp Airport (depending on air traffic and weather conditions).

Fee and terms

  • Fee: € 1.979 (VAT excl.) per participant.
  • Included: parking in Antwerp, reception at the Forte Business Lounge, airplane ticket & catering, transport in Leipzig, venues & visits, breakfast, dinners, lunch, & coffee breaks, teaching faculty, business case presentations, moderators, research team working on your case, course material. Not included are personal consumptions (e.g. from the mini-bar).
  • Capacity: Max. 45 seats on the plane to Leipzig.
  • Cancellation fee: 50% up to October 15, 100% afterwards. Feel free to send a colleague in your place.
  • Admin: Upon registration, you will receive a mail requesting any additional registration and invoice data. You will receive the invoice after acceptance of your registration. Fee payable before departure. Final debriefing e-mail due one week before departure..
  • The general terms & conditions of Forte are valid for this trip.  Forte is not liable for theft of personal belongings, nor accidents caused by participants.