forte-master-class-3

coping with
a multitude of product
and service names

4 June 2019

  • Implementing brand strategies
  • B2B Brand Architecture: centralization vs. decentralization and standardized vs. customized offerings
  • Brand Portfolio Management
  • The importance of innovation (including co-creation, endorsement strategies, ingredient branding, etc.)

Program

10.00 – 10.30:

Welcome

10.30 – 11.30:

Keynote

11.30 – 13.00:

Interactive session

13.00 – 14.00:

Lunch

14.00 – 15.30:

Continuation of interactive session

15.30 – 17.00:

Case study (TBC)

17.00 – 20.00:

Do session

20.00:

End

PRICES

One module (entire day)

Complete master class (6 modules)

All prices VAT exclusive

BRING A COLLEAGUE

every second participant from the
same company gets a

LOCATION

Bd A. Reyers 80
B-1030 Brussel