27 September 2018
forte-how-to-create-strong-brand
24 october 2018
  • Implementation of brand strategies.
  • B2B Brand Architecture: centralization vs. decentralization and standardized vs. customized offerings.
  • Brand Portfolio Management & the importance of innovation.
27 September 2018
forte-master-class-1
15 januari 2019
JAN
15
  • The new B2B stakeholders, demanding another approach: Human2Human
  • Why perception is key in B2B business
  • Defining H2H customer journeys and customer touchpoints
  • The role of customized brand experiences
  • How to define your brand value strategy
27 September 2018
forte-master-class-2
26 february 2019
FEB
26
  • Determining the right communication mix for each phase of the buying process
  • Why Mobile and Social Media are becoming a must in B2B
  • From mere transactions to loyal partnerships and even brand evangelists
  • The growing importance of storytelling
  • Creative techniques related to sniper marketing
27 September 2018
forte-master-class-3
23 april 2019
APR
23
  • Implementing brand strategies
  • B2B Brand Architecture: centralization vs. decentralization and standardized vs. customized offerings
  • Brand Portfolio Management
  • The importance of innovation (including co-creation, endorsement strategies, ingredient branding, etc.)
26 September 2018
forte-master-class-4
4 June 2019
JUN
4
  • Customer Beaching
  • Budgeting methods and how to ensure the right branding budget
  • Planning (OGSM) & Reporting
  • KPIs in Brand Building
  • Aligning Sales & Marketing
  • Outside-in thinking
  • How to involve top management
26 September 2018
forte-master-class-5
17 september 2019
SEP
17
  • Customer-centric communication supported by a strong internal brand culture
  • Visualization of the brand, and brand positioning
  • Emotional vs. rational arguments
  • Customer-proof messaging
  • How to build a strong brand personality
26 September 2018
forte-master-class-6
5 november 2019
NOV
5
  • Creating ONE team; even with freelancers – sharing responsabilities
  • New ways of cooperation
  • Continuous empowerment over company boundaries
  • Optimization of work flows: clear roles & ownership
  • Evaluation of agency proposals
  • How to write a good briefing, remuneration of agencies, etc.