12 October 2018
11 October 2018
Peter and I are now shaping the 2019 course program that will train B2B marketeers to become H2H brand value integrators. Forget B2B. Forget persona’s. Welcome sniper marketing...
8 October 2018
As a typical corporate finance term, ‘enterprise value’ easily gets reduced to the financial value of a company, or – even worse – to the exit value of a company.