28 September 2018
forte-tired-of-working-all-by-yourself
Are you a sales, marketing, communication, coaching, training or HR specialist? Have you been working by yourself for a bit too long? Does it sometimes feel as if the walls are closing in on you? Are you fed up with having too much work one month and not enough to do in the next? Come and...
27 September 2018
forte-how-to-create-strong-brand
24 october 2018
  • Implementation of brand strategies.
  • B2B Brand Architecture: centralization vs. decentralization and standardized vs. customized offerings.
  • Brand Portfolio Management & the importance of innovation.
27 September 2018
forte-master-class-1
15 januari 2019
JAN
15
  • The new B2B stakeholders, demanding another approach: Human2Human
  • Why perception is key in B2B business
  • Defining H2H customer journeys and customer touchpoints
  • The role of customized brand experiences
  • How to define your brand value strategy
27 September 2018
forte-master-class-2
26 february 2019
FEB
26
  • Determining the right communication mix for each phase of the buying process
  • Why Mobile and Social Media are becoming a must in B2B
  • From mere transactions to loyal partnerships and even brand evangelists
  • The growing importance of storytelling
  • Creative techniques related to sniper marketing
27 September 2018
forte-master-class-3
23 april 2019
APR
23
  • Implementing brand strategies
  • B2B Brand Architecture: centralization vs. decentralization and standardized vs. customized offerings
  • Brand Portfolio Management
  • The importance of innovation (including co-creation, endorsement strategies, ingredient branding, etc.)
26 September 2018
forte-master-class-4
4 June 2019
JUN
4
  • Customer Beaching
  • Budgeting methods and how to ensure the right branding budget
  • Planning (OGSM) & Reporting
  • KPIs in Brand Building
  • Aligning Sales & Marketing
  • Outside-in thinking
  • How to involve top management
26 September 2018
forte-master-class-5
17 september 2019
SEP
17
  • Customer-centric communication supported by a strong internal brand culture
  • Visualization of the brand, and brand positioning
  • Emotional vs. rational arguments
  • Customer-proof messaging
  • How to build a strong brand personality
26 September 2018
forte-master-class-6
5 november 2019
NOV
5
  • Creating ONE team; even with freelancers – sharing responsabilities
  • New ways of cooperation
  • Continuous empowerment over company boundaries
  • Optimization of work flows: clear roles & ownership
  • Evaluation of agency proposals
  • How to write a good briefing, remuneration of agencies, etc.
14 September 2018
forte-value-creation
The need for B2B branding initiatives was traditionally fueled by the growing awareness to raise above the competition.