The good news ... it's not difficult
to prepare for Sales & Marketing 4.0
Become an inspiring
sales & marketing leader
Far beyond your direct reports
Sales & marketing management will change from controlling staff & budget, to inspiring people far beyond the direct reports. Only inspiring leaders will be successful in I4.0. Want to be one of them?
Create a strong
Even if you don't do any marketing today
Even for classic "below the radar" companies, a strong brand will be needed to get through the Industry 4.0 storm. Building a strong brand requires more than 5 years, so there is no time to waste ...
Hire external people
with modern expertise
Become visible wherever your clients are present
In order to cope with the exploding variety of new media, you need more external experts on smaller projects. Stop hiring full-time allrounders, and create a modern responsive team.
Start with a clear purpose
This is the project with the highest ROI ever
Get your MT aligned on one clear purpose, and dramatically increase the effectiveness of the commercial staff and budget for several years.
And it's easy to learn more about it
C-level inspiration on industrial sales & marketing 4.0
Executive content. Interesting network. Great location.
Or check the calendar below ...
Event location: Ghent - Melle
- Thursday September 28, 14h-16h, Melle
From Accountmanagement to Customer Success Management (free upon registration)
- Tuesday October 24, 14h-16h, Melle
Why B2B branding in Industry 4.0 should be much-much more than a great logo (free upon registration)
- November 16 - November 17
Industry 4.0 Business Success Trip to Porsche Leipzig (limited seats on the plane)
The Account Manager 4.0 is not a salesperson (22/09/2017 12:00am)In the September issue of CxO Forte partner Jan Lagast wrote another article on Industry4.0. In it he claims that the account manager is the key person to deliver the promised value to clients. Industry 4.0 turns products into services and this evolution affects the entire company organization and structure. One important step companies should take is turning their Account Managers into Customer Success Managers, Jan says.
- Why Industry 4.0 converts (free) Account managers into (money-making) Customer Success Managers ...
- Inspiring CxO Leadership Forum on I4.0
- Industry 4.0 is about people, not about machines
- Ready for the second Forte Summer Drink
- Forte is looking for a copywriter/editor
- Industry4.0 is happening outside the walls of your company
- Conclusions of our info session on the impact of I4.0 on B2B marketing communications
- Forte proudly presents Daniel Clovin
- Forte warmly welcomes Ann De Vleeschauwer
Lifting your business
to a new level
We are the leading European specialists in Industrial Sales & Marketing 4.0. We offer career and team mentoring for sales & marketing managers, as well as executive education to enlighten their bosses. And, we help marketing managers & communications coordinators create brands that are real ecosystem-magnets.
In short, we get you ready for the commercial side of industry 4.0 and lift your business to a new level.
Focus on 4.0 industries
Industrial Automation & process equipment
Surfing the wave, with an increased added value.
Raw materials & ingredients
Getting your value noticed by higher-level executives.
Energy & environment
Reshaping the future for value capture.
Building & infrastructure
Turning a commodity business into a value generator.
Business & industrial services
Keeping them away from the commodity magnet.
Business & industrial software
Doing business beyond RFP's.
Visits & meetings
T +32 9 244 76 76
Enter "Spijkersdreef, Melle".
Free parking on the left.
HQ & accounting
Brussels West Office