The biggest challenge of
each industrial revolution
was not technology.

It was finding & keeping
the right clients.

The good news ... it's not difficult
to prepare for Sales & Marketing 4.0

Become an inspiring
sales & marketing leader

Far beyond your direct reports

Sales & marketing management will change from controlling staff & budget, to inspiring people far beyond the direct reports. Only inspiring leaders will be successful in I4.0. Want to be one of them?

Start here

Create a strong 
industrial brand

Even if you don't do any marketing today

Even for classic "below the radar" companies, a strong brand will be needed to get through the Industry 4.0 storm. Building a strong brand requires more than 5 years, so there is no time to waste ...

Start here

Hire external people
with modern expertise

Become visible wherever your clients are present

In order to cope with the exploding variety of new media, you need more external experts on smaller projects. Stop hiring full-time allrounders, and create a modern responsive team.

Start here

Start with a clear purpose

This is the project with the highest ROI ever

Get your MT aligned on one clear purpose, and dramatically increase the effectiveness of the commercial staff and budget for several years.

Start here

And it's easy to learn more about it

C-level inspiration on industrial sales & marketing 4.0

Executive content. Interesting network. Great location.

Keep me posted

Or check the calendar below ...

Event location: Ghent - Melle


event calendar

  • Thursday November 30, 14h-16h, Melle
    How IoT changes your (business) game (free upon registration)
  • Tuesday December 12, 14h-16h, Melle 
    Topic to be decided (free upon registration)


About us

Lifting your business

Lifting your business
to a new level

We are the leading European specialists in Industrial Sales & Marketing 4.0. We offer career and team mentoring for sales & marketing managers, as well as executive education to enlighten their bosses. And, we help marketing managers & communications coordinators create brands that are real ecosystem-magnets.

In short, we get you ready for the commercial side of industry 4.0 and lift your business to a new level.

Focus on 4.0 industries

indu40 automation
Industrial Automation & process equipment

Surfing the wave, with an increased added value.

         indu40 materials
Raw materials & ingredients

Getting your value noticed by higher-level executives.

indu40 energy
Energy & environment

Reshaping the future for value capture.

indu40 infrastructure
Building & infrastructure

Turning a commodity business into a value generator.

indu40 services
Business & industrial services

Keeping them away from the commodity magnet.

indu40 software
Business & industrial software

Doing business beyond RFP's.


Ready for an
effective 4.0 journey?


Visits & meetings 
Brusselsesteenweg 197
BE-9090 Melle

T +32 9 244 76 76

Use GPS?

Enter "Spijkersdreef, Melle".
Free parking on the left.

HQ & accounting

Brussels West Office
Kastanjelaan 81
BE-9620 Zottegem