Technical brochures?
Don't forget the customer benefits!


In short
	What? A brochure supporting tehcnical experts during their sales presentation.
	How? Advice and editing by commercial communication specialists with a strong technical background.
	Benefit? A higher success rate during the sales presentation.

'As Technology Manager, I can explain our services down to the finest technical detail. But what should I emphasize to persuade the customer? It requires an external viewpoint to get it right. Preferably from someone with both a sound technical background and exceptional marketing knowledge.'

Michaël Deneve
Technology Manager, Laborelec


	Michaël explains why

Entrepreneurs, remain in control of your marketing


In Short
	What? Advice to develop the company's presence in Europe
	How? A coaching formula that gradually leads to a plan
	Benefit? Knowledge transfer and quick wins from day one

'Marketing is critical for our rapidly growing hi-tech company. That is why, as an entrepeneur, I want to remain in control. Thanks to coaching, I can get external advice that allows me to gradually become an expert myself.'

Bart Meekers
CEO, Rmoni Wireless


	Bart explains why

3 days of reflection = 3 years of working efficiency


In short
	What? Website for a very broad audience, from private individuals to specialists.
	How? Decide upon market position, lay out a structural plan to reach this goal, then begin to work out the site.
	Benefit? Increased management buy-in from the earliest stages.

'First thoroughly consider your positioning. Then - beofre starting work on text and layout - define the structure of your website. This saves you time and provides you with a strong basis that will serve for many years.'

Marina De Moerlooze
Director Communication, Febelfin


	Marina explains why

Using a corporate newsletter for cross-selling stimulates short term margin


In short
	What? A corporate newsletter for all database contacts.
	How? Customers seldom realize that their supplier has more to offer.
	Benefit? Getting more business out of existing customers costs less.

'Our newsletter is unearthing an unexploited potential. From the very first issue, we have been receiving new demands from existing customers.'

Bert Zimmerman
CEO, TCS


	Bert explains why

Are you looking for new momentum for
your website? Bring in a Web Team


In short
	What? Help in finding a part time webmaster who could help Fost Plus produce their new site.
	How? Creation of a team with the webmaster at the heart, and complementary profiles.
	Benefit? A website that sprang to life thanks to extra manpower.

‘Our website had been simmering over a low flame for a long time. The content was out of date and we had lots of ideas, but no time to do anything about them. When we decided to hire a webmaster for a few days a week, our project was suddenly injected with new life.’

Aurore Van Bogaert, Communication Projects Coordinator, Fost Plus


	Aurore explains why

Reporting to management?
Look beyond your figures and graphs


In a nutshell
	What? An easily readable and clear management report.
	How? Explain, have a detached approach, give structure.
	Benefit? Managers receive a clear, concise, and complete report that gets straight to the heart of the matter.

‘A good management report does much more than bundle together a bunch of statistics. It highlights salient points and provides an explanation of the results. Only then is it a useful instrument for managers.’

Geert Van Paemel
Asset Manager, GDF SUEZ


	Geert explains why

Need a quick change?
Start with an external coach!


In a nutshell
	What?Coach injects marketing expertise into management.
	How?Regular meetings keep up the tempo.
	Advantages?Started immediately. Quick wins. Clear focus.

‘If you wish to react structurally, and rapidly, to increasing competitive pressure, but have no in-house marketing expert, do not hesitate to hire an external coach. Have him or her pave the way before recruiting someone full-time.’

Michel De Clercq
CEO, Petersime


	Michel explains why

How can I be sure that I reach
every target group?


In a nutshell
	What?A brochure that appeals to all stakeholders.
	How?General brochure complemented with project sheets per theme.
	Advantages?Communication is tailored to each stakeholder.

‘We wanted a brochure presenting the Belgian food industry to its stakeholders. Because this is a very diverse audience, we created project sheets addressing one theme at a time. This enables us to tailor a set to the exact interests of the reader.’

Ann Nachtergaele, Director Environment and Energy, FEVIA


	Ann explains why

Set your priorities


In a nutshell
	What?Making a website accessible to various stakeholders.
	How?Define target groups and structure information.
	Advantages?Visitors quickly find their way to the relevant pages.

‘Making the Procurement of Innovation website accessible to different types of stakeholders is no easy task. You need to think about the specific needs of each target group and use this exercise to set your priorities.’

Christophe Veys
Program Coordinator Knowledge Center Procurement of Innovation, IWT