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Using a corporate newsletter for cross-selling stimulates short term margin

	What? A corporate newsletter for all database contacts.
	Why? Customers seldom realize that their supplier has more to offer.
	Benefit? Getting more business out of existing customers costs less.

‘Our newsletter is unearthing an unexploited potential. From the very first issue, we have been receiving new demands from existing customers.’

Bert Zimmermann
CEO, TCS