Market-driven companies achieve better results
A company that orients itself correctly to the market—from its strategy to every detail of its organization—will perform better in four crucial ways: its customers will be more satisfied, staff will be more motivated, processes will generate less waste, and the company will experience a more consolidated increase of its margin.
From strategy to practical implementation
It is important that a company’s market orientation stem from the strategic level in order to avoid artificiality. Equally important is that a company implements its strategic intentions without remaining stuck in its grand dreams.