For journalists who want to convey a positive view of the corporate world

Shareholder value is not the primary goal, although the CEO must of course maximize it under the authority of the shareholders. By focusing primarily on the market, it is possible to avoid a structure that gives the company a ‘take the money and run’ image. The result is that more of your customers are satisfied, staff comes to work with a bigger smile, and waste is reduced. What’s more, in the medium term, shareholder value still increases.